The DuPont model separates finance from operations. It has three primary components:
Financial analysis using the DuPont model
Income Statement |
Balance sheet |
ROCE |
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Performance measure is: Profitability |
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Performance measure is: Activity |
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Profitability x Activity |
Profitability |
Activity |
ROCE - Return on capital employed |
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Efficiency of the income statement
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Efficiency of the balance sheet
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ROCE is a dynamic measurement which integrates the activities of the profit and loss and balance sheet in one calculation: |
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| PROFITABILITY % = Earnings before interest and tax (EBIT) / SALES | ACTIVITY = SALES/TOTAL NET ASSETS | ROCE =PROFITABILITY x ACTIVITY ROCE= (EBIT / SALES) x (SALES / TNA) ROCE= EBIT / TNA |
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Profitability: This measurement represents the operating performance of a business entity expressed as a return on sales. It also provides a measurement of operational efficiency in the profit and loss account, void of finance costs.
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Activity: This measurement reflects balance sheet efficiency in terms of the utilization of scarce resources. |
ROCE provides a measurement of the operational return on the investment in total net assets (TNA). This is also the return on net assets (RONA) or the return on investment (ROI) due to the equivalence concept derived from separating finance from operations. ROCE would have to at least equal the average weighted cost of borrowing to avoid reverse leverage taking place. This is the erosion of equity as a result of too little EBIT being generated to service the cost of borrowing. |
Also see: Economic Value Added - EVA®.
Remember when doing your analysis that DuPont is a pre-tax performance analysis tool. It is beneficial to perform the analysis on both a pre-tax and after-tax basis. Strategic Focus includes both.